Brawley (formerly, Braly) is a city in Imperial County, California, United States. Brawley is located 13 miles (21 km) north of El Centro. It is located about 70 miles west of Yuma, Arizona, 95 miles southeast of Palm Springs and 130 miles east of San Diego. The population was 24,953 at the 2010 census, up from 22,052 in 2000. The town has a significant cattle and feed industry, and hosts the annual Cattle Call Rodeo. Year-round agriculture is an important economic activity in Brawley. Summer daytime temperatures often exceed 105 °F (41 °C).