Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packaged bakery foods in the United States. The company operates 46 bakeries that produce breads, buns, rolls, snack cakes, pastries, and tortillas. The company’s products are sold regionally through a direct store delivery network that encompasses the East, South, and Southwest, and are sold nationwide via delivery to retailers' warehouses.
Flowers Foods has two operating segments. The Direct Store Delivery (DSD) Segment handles fresh breads, buns, rolls, and snack cakes that are sold regionally through a network of independent distributors. The company is continually expanding its market reach through acquisitions and by stretching its current territory. Flowers’ Warehouse Segment is responsible for the national distribution of frozen snack cakes and breads and rolls that are sold direct to customers' warehouses. Flowers' Mrs. Freshley's brand of snack cakes is available nationally to retail and vending customers through this segment, as is the European Bakers' brand of frozen specialty breads and rolls, which is available nationally to retail in-store bakeries and foodservice customers.