Macy's, originally R. H. Macy & Co. (stylized as macy's), is a mid-range chain of department stores owned by American multinational corporation Macy's, Inc. It is one of two divisions owned by the company, with the other being the upscale Bloomingdale's. As of January 2014, the Macy's division operates 789 department store locations in the continental United States, Hawaii, Puerto Rico, and Guam, including the prominent Herald Square flagship location in Midtown Manhattan, New York City.
Macy's is known for its niche in popular culture and the diversity of its merchandise. Most locations compete with Belk, Bon-Ton, Dillard's, Kohl's, JCPenney, Boscov's and Sears; upscale locations compete with Nordstrom, Neiman Marcus, Lord & Taylor, and Saks Fifth Avenue. Macy's has conducted the annual Macy's Thanksgiving Day Parade in New York City since 1924 and has sponsored the city's annual Fourth of July fireworks display since 1976. Macy's flagship store on Herald Square is wrongly advertised as the largest in the world, even though it is smaller than the largest store of Shinsegae, and draws shoppers from well beyond the New York City Metropolitan Area.
As of 2012, Macy's is the largest U.S. department store company by retail sales and is the 16th-largest retailer in the United States in 2013 in terms of revenue.